Privacy policy

This explains what LKL Watches does with your personal information: what we collect, why we collect it, how long we keep it, and what you can ask us to do about it.

Who is responsible for your information

LKL Watches is the data controller for everything described here. That means we decide what gets collected and what happens to it, so we are the ones to hold to account for it.

Business: LKL Watches
Company number: 17156437
Address: 23 Goodlass Rd, Liverpool, L24 9HJ
Privacy contact: [email protected]

What we collect, and why

We only collect what we need to reply to you and do what you asked. Nothing about you is sold, and nothing is shared for anyone else's marketing. We do not profile people and no decision about you is made automatically.

Enquiry forms: Your name, email address, phone number if you give one, how you prefer to be contacted, and whatever you write in the message. We use it to reply to you and to keep track of the conversation. Lawful basis: legitimate interests, because you asked us a question and expect an answer.
Selling or part exchanging: The same contact details, plus the details and photographs of the watch you are offering. We use them to value it and to talk to you about it. Lawful basis: steps taken at your request before entering a contract.
Buying a watch: Contact details, delivery address, and the record of the sale, including any receipt, warranty or purchase agreement we issue. Lawful basis: performance of our contract with you, and our legal obligation to keep sales records.
Wanted list: Your contact details and what you are looking for, so we can tell you if one comes in. Lawful basis: consent, which you can withdraw at any time by telling us.
Website measurement: How many people visit, which pages they read, and which buttons they press. Only if you agree to it first. Lawful basis: consent. See our cookie policy.

Marketing

We only send marketing to people who have asked for it, or to customers who have bought from us and not told us to stop. Every message has a way to opt out, and opting out takes effect straight away. We write down when and where you gave permission, so we can show you it was asked for properly.

Who else sees it

Your information stays with us and with the suppliers who run parts of the service for us. Each of them is under a contract that limits them to doing what we ask. None of them may use your information for their own ends.

Email delivery: The provider that carries the emails we send you, such as a confirmation, an invoice or a document to sign.
Hosting: The provider that runs the servers this website and our systems sit on, within the UK or the EU.
Messaging: WhatsApp, if that is how you chose to be contacted. Messages sent through WhatsApp are subject to their own privacy terms as well as ours.
Website measurement: Google Analytics, and only if you agreed to it. See our cookie policy.

We will also disclose information where the law requires it, for example to HMRC, to the police under a proper request, or to our insurers and professional advisers where there is a genuine need.

Where it is kept

Our systems and our records are held in the UK or the European Economic Area. Where a supplier processes information outside that area, it is done under the safeguards UK data protection law requires, such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep it

Enquiries that go nowhere: Kept while the conversation is live and for a reasonable period afterwards, then deleted.
Sales records: Kept for six years after the end of the relevant financial year, because tax and accounting law requires it. This is not optional for us.
Warranty and servicing records: Kept for as long as the warranty or the service history is useful to you, and then deleted.
Website measurement: Kept for 365 days, which is about 1 year, then deleted automatically.

Your rights

You can ask us to do any of the following, free of charge, and we will answer within one month.

See it: Ask for a copy of the personal information we hold about you.
Correct it: Ask us to fix anything that is wrong or incomplete.
Delete it: Ask us to erase it, where we do not have a legal reason to keep it. Sales records are the usual exception, for the reason given above.
Restrict it: Ask us to stop using it while a dispute about it is sorted out.
Take it with you: Ask for it in a portable format, or ask us to send it to someone else.
Object: Object to us using it for our own legitimate interests, and object to direct marketing at any time. An objection to marketing is always honoured.
Withdraw consent: Where we rely on your consent, you can withdraw it at any time. That does not undo anything done before you withdrew it.

Write to [email protected] and tell us which of these you want. We may ask you to confirm who you are first, so we do not hand your details to someone else.

If you are not happy

Please tell us first, so we get the chance to put it right. If you are still not satisfied you can complain to the Information Commissioner's Office, the UK regulator, at ico.org.uk or on 0303 123 1113. If you are in the EU, you may instead complain to the supervisory authority in the country you live in.

Cookies

Cookies and similar storage have their own page, which lists exactly what is set, by whom, and for how long. Read the cookie policy.

Changes to this policy

If we change how we handle your information we will update this page. Where the change is a significant one we will say so on the site, rather than leaving you to spot it.

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